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candle dye
Skip itPrices mostly outside the sweet spot ($4.98–$14.04) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good719.62avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.93avg listing price — sweet spot $15–$100
Market size
Bad£26K£26K/yr · 54K searches
Growth
Bad-42.4%90-day search growth — must beat 0% to launch
Price range
Bad£4.98–£14.04cheapest to priciest tracked listing — scored on the share inside $15–$100