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burgundy tie
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Good+55.0%90-day search growth — must beat 0% to launch
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,494.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.1%return rate — above 5% kills the launch gate
Avg price
Bad£6.46avg listing price — sweet spot $15–$100
Market size
Bad£41K£41K/yr · 96K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.13–£9.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Returns