35
brown tie
Skip itPrices mostly outside the sweet spot ($4.04–$9.65) — this niche doesn't clear our bar today.
Growth
Great+68.0%90-day search growth — must beat 0% to launch
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,468.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Avg price
Bad£6.34avg listing price — sweet spot $15–$100
Returns
Bad7.3%return rate — above 5% kills the launch gate
Market size
Bad£48K£48K/yr · 103K searches
Price range
Bad£4.04–£9.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Returns