48
brown leather wallet
Skip itSoft demand (-5.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£26.56avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Price range
Great£8.83–£59.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£111K£111K/yr · 165K searches
Review moat
Bad4,994.93avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.4%90-day search growth — must beat 0% to launch