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brown belt
Skip itA small market ($75K/yr) — this niche doesn't clear our bar today.
Returns
Good2.2%return rate — above 5% kills the launch gate
Growth
Good+26.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Price range
Okay£7.39–£21.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.46avg listing price — sweet spot $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad6,269.93avg incumbent reviews — the moat a new listing must climb
Market size
Bad£75K£75K/yr · 230K searches