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58

brooks mens running shoes

Worth a look

Shows a fragmented shelf (top 5 take 5% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 60Growth 50Conversion 5Competition 99Returns 38Price range 38Avg price 95Brand share 85Review moat 24Quality gap 63

Competition

Incredible5%

top-5 click share — an open shelf

Avg price

Incredible£40.26

avg listing price — sweet spot $15–$100

Brand share

Great50%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£516K

£516K/yr · 3.1M searches

Growth

Okay+19.8%

90-day search growth — must beat 0% to launch

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Price range

Okay£6.59–£232.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad5,701.27

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale