37
breaking bad
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great215avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.80avg listing price — sweet spot $15–$100
Price range
Good£5.12–£40.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£10K£10K/yr · 198K searches
Signals Low Review Barrier