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boys underwear
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Growth
Good+26.0%90-day search growth — must beat 0% to launch
Review moat
Good1,336.19avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.83avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Price range
Okay£7.30–£20.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£208K£208K/yr · 506K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality