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boys swimming trunks
Skip itWeak search conversion (1.8%) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good732.84avg incumbent reviews — the moat a new listing must climb
Growth
Good+29.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Avg price
Okay£10.25avg listing price — sweet spot $15–$100
Price range
Okay£4.71–£20.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£101K£101K/yr · 536K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand