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boys pyjamas
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but weak search conversion (1.8%) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great367.04avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.87avg listing price — sweet spot $15–$100
Market size
Okay£189K£189K/yr · 881K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.79–£20.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale