46
boys dressing gown
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great464.15avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.21avg listing price — sweet spot $15–$100
Price range
Good£7.48–£27.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-38.4%90-day search growth — must beat 0% to launch
Market size
Bad£8K£8K/yr · 266K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale