47
boys dressing gown age 13-14
Skip itSoft demand (-63.3% this quarter) — this niche doesn't clear our bar today.
Competition
Great22%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great£16.06avg listing price — sweet spot $15–$100
Price range
Great£8.61–£38.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Good585.51avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£8K£8K/yr · 53K searches
Growth
Bad-63.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand