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boys coats jackets & gilets
Skip itSoft demand (-63.3% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great£21.39avg listing price — sweet spot $15–$100
Price range
Great£6.62–£50.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good1,458.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.6%return rate — above 5% kills the launch gate
Market size
Bad£30K£30K/yr · 235K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-63.3%90-day search growth — must beat 0% to launch