60
boys cap
Worth a lookShows demand growing +245.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+245.5%90-day search growth — must beat 0% to launch
Competition
Great23%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,455.54avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.26avg listing price — sweet spot $15–$100
Market size
Bad£74K£74K/yr · 314K searches
Price range
Bad£4.22–£15.08cheapest to priciest tracked listing — scored on the share inside $15–$100