58
bowling
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£17.96avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Great372.56avg incumbent reviews — the moat a new listing must climb
Price range
Good£7.12–£35.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Market size
Bad£81K£81K/yr · 171K searches