38
bow tie
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£243K£243K/yr · 472K searches
Review moat
Okay2,525avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.48avg listing price — sweet spot $15–$100
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.91–£9.47cheapest to priciest tracked listing — scored on the share inside $15–$100