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Soft demand (-78.1% this quarter) — this niche doesn't clear our bar today.

Market size 25Growth 0Conversion 82Competition 39Returns 98Price range 79Avg price 56Brand share 49Review moat 76Quality gap 37

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Price range

Great£5.93–£51.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great483.57

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.69

avg listing price — sweet spot $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£101K

£101K/yr · 90K searches

Growth

Bad-78.1%

90-day search growth — must beat 0% to launch