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bodycon dress
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but high returns (12.0%) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£21.02avg listing price — sweet spot $15–$100
Review moat
Great302.03avg incumbent reviews — the moat a new listing must climb
Price range
Great£5.65–£48.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Market size
Bad£24K£24K/yr · 509K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad12.0%return rate — above 5% kills the launch gate