56
bloc
Worth a lookShows a sweet-spot price point ($27.57 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£27.57avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Growth
Great+81.3%90-day search growth — must beat 0% to launch
Competition
Great31%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,318.36avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Price range
Okay£10.70–£293.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£36K£36K/yr · 60K searches