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black tie
Worth a lookShows low returns (2.4%), but pricing outside the sweet spot ($5.87 avg) keeps it on the watch list.
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+32.5%90-day search growth — must beat 0% to launch
Market size
Good£403K£403K/yr · 1.2M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.70–£23.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,930avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Bad£5.87avg listing price — sweet spot $15–$100