46
black sports socks
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good£282K£282K/yr · 938K searches
Growth
Okay+19.6%90-day search growth — must beat 0% to launch
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.46–£19.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.78avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,919.13avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand