45
black shirt
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Good£12.83avg listing price — sweet spot $15–$100
Review moat
Okay1,623.51avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.15–£22.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Returns
Okay4.5%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£40K£40K/yr · 261K searches