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black jumper
Skip itSoft demand (-62.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.21avg listing price — sweet spot $15–$100
Price range
Good£3.50–£31.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.2%return rate — above 5% kills the launch gate
Review moat
Bad5,600.6avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£16K£16K/yr · 237K searches
Growth
Bad-62.4%90-day search growth — must beat 0% to launch