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black funeral dresses for women
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but high returns (10.8%) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great£18.67avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£7.80–£45.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+42.3%90-day search growth — must beat 0% to launch
Review moat
Good1,220.39avg incumbent reviews — the moat a new listing must climb
Market size
Bad£51K£51K/yr · 444K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Returns
Bad10.8%return rate — above 5% kills the launch gate
Signals High Returns