45
black beanie
Skip itSoft demand (-69.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.05–£19.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,859.59avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.20avg listing price — sweet spot $15–$100
Market size
Bad£31K£31K/yr · 103K searches
Growth
Bad-69.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand