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black apron
Skip itSoft demand (-13.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,693.44avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.64–£19.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£96K£96K/yr · 102K searches
Avg price
Bad£8.69avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-13.0%90-day search growth — must beat 0% to launch