30
birthstone necklace
Skip itSoft demand (-62.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible£24.12avg listing price — sweet spot $15–$100
Review moat
Great377avg incumbent reviews — the moat a new listing must climb
Price range
Great£8.49–£37.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£45K£45K/yr · 181K searches
Growth
Bad-62.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand