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Skip itPrices mostly outside the sweet spot ($1.47–$6.37) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great250.11avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Market size
Bad£84K£84K/yr · 278K searches
Avg price
Bad£3.71avg listing price — sweet spot $15–$100
Price range
Bad£1.47–£6.37cheapest to priciest tracked listing — scored on the share inside $15–$100