47
best mum
Skip itSoft demand (-53.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Review moat
Good1,174.71avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.46–£29.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.50avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£43K£43K/yr · 160K searches
Growth
Bad-53.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand