48
beret
Skip itSoft demand (-29.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good667.75avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Bad£79K£79K/yr · 185K searches
Avg price
Bad£7.17avg listing price — sweet spot $15–$100
Price range
Bad£2.64–£17.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-29.6%90-day search growth — must beat 0% to launch