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belly button bars
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good501.67avg incumbent reviews — the moat a new listing must climb
Market size
Good£644K£644K/yr · 1.6M searches
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Growth
Good+26.8%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.85avg listing price — sweet spot $15–$100
Price range
Bad£5.50–£11.54cheapest to priciest tracked listing — scored on the share inside $15–$100