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bed jackets for women
Skip itSoft demand (-51.8% this quarter) — this niche doesn't clear our bar today.
Competition
Great22%top-5 click share — an open shelf
Review moat
Great308.22avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.50avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good£7.40–£23.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£22K£22K/yr · 240K searches
Growth
Bad-51.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand