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ballet socks
Skip itPrices mostly outside the sweet spot ($3.74–$9.08) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great170.21avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Growth
Good+55.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.81avg listing price — sweet spot $15–$100
Market size
Bad£51K£51K/yr · 107K searches
Price range
Bad£3.74–£9.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier