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ballet shoes
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay1,588.64avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.54–£20.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.72avg listing price — sweet spot $15–$100
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Returns
Bad7.6%return rate — above 5% kills the launch gate
Market size
Bad£35K£35K/yr · 601K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale