39
ballet leotard for girls
Skip itSoft demand (-39.5% this quarter) — this niche doesn't clear our bar today.
Competition
Great36%top-5 click share — an open shelf
Review moat
Good567.06avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good£9.20–£27.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.24avg listing price — sweet spot $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£35K£35K/yr · 279K searches
Growth
Bad-39.5%90-day search growth — must beat 0% to launch