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balaclava
Skip itSoft demand (-31.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£493K£493K/yr · 1.2M searches
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay£2.61–£26.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad6,761.06avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.31avg listing price — sweet spot $15–$100
Growth
Bad-31.7%90-day search growth — must beat 0% to launch