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badminton shoes
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Avg price
Incredible£37.82avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great£7.79–£120.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay2,471.69avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Market size
Bad£81K£81K/yr · 496K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale