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baby swimsuit
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Avg price
Good£14.18avg listing price — sweet spot $15–$100
Review moat
Good824.85avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.96–£23.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Market size
Bad£62K£62K/yr · 392K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale