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baby shark
Skip itSoft demand (-14.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Review moat
Good549.48avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.49–£27.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.85avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£101K£101K/yr · 486K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.3%90-day search growth — must beat 0% to launch