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baby halloween costume
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Great34%top-5 click share — an open shelf
Review moat
Great444.51avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good£13.62avg listing price — sweet spot $15–$100
Price range
Okay£7.37–£21.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.1%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-19.7%90-day search growth — must beat 0% to launch
Market size
Bad£10K£10K/yr · 680K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale