51
baby clothing
Worth a lookShows low returns (1.2%), but weak search conversion (1.4%) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Avg price
Good£12.51avg listing price — sweet spot $15–$100
Price range
Okay£6.12–£21.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£180K£180K/yr · 1.0M searches
Review moat
Bad7,128.76avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand