50
baby clothes 12-18 months boys
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but a small market ($43K/yr) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Good£5.16–£27.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.44avg listing price — sweet spot $15–$100
Review moat
Okay2,085.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Market size
Bad£43K£43K/yr · 135K searches
Signals No Dominant Brand