70
aviator sunglasses
Worth a lookShows demand growing +100.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+100.7%90-day search growth — must beat 0% to launch
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great£3.99–£93.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Avg price
Great£15.64avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Okay£195K£195K/yr · 325K searches
Review moat
Okay2,987.2avg incumbent reviews — the moat a new listing must climb