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35

austin powers costume

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A small market ($23K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 27Conversion 14Competition 22Returns 23Price range 87Avg price 95Brand share 18Review moat 86Quality gap 80

Avg price

Incredible£27.61

avg listing price — sweet spot $15–$100

Price range

Great£12.40–£39.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great271.14

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.0%

90-day search growth — must beat 0% to launch

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Competition

Bad74%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad£23K

£23K/yr · 74K searches