57
aston villa
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great242.04avg incumbent reviews — the moat a new listing must climb
Growth
Good+54.4%90-day search growth — must beat 0% to launch
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.43avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.16–£23.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay£132K£132K/yr · 197K searches
Signals Low Review Barrier