57
anxiety ring
Worth a lookShows a fragmented shelf (top 5 take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great27%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great55%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Great442.38avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.92–£24.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.01avg listing price — sweet spot $15–$100
Market size
Okay£187K£187K/yr · 876K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.7%90-day search growth — must beat 0% to launch