36
anna frozen costume
Skip itSoft demand (-50.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great321.59avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good£13.55avg listing price — sweet spot $15–$100
Price range
Good£7.67–£23.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£16K£16K/yr · 122K searches
Growth
Bad-50.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier