54
angel
Worth a lookShows low returns (0.7%), but soft demand (-19.0% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Review moat
Great345.93avg incumbent reviews — the moat a new listing must climb
Price range
Great£2.70–£75.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.13avg listing price — sweet spot $15–$100
Market size
Bad£92K£92K/yr · 582K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand