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amethyst necklace
Skip itSoft demand (-42.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Great461.35avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.49–£39.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.41avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£20K£20K/yr · 93K searches
Growth
Bad-42.0%90-day search growth — must beat 0% to launch