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amethyst earrings
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Review moat
Great152.78avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Okay£5.25–£24.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.50avg listing price — sweet spot $15–$100
Growth
Bad-31.5%90-day search growth — must beat 0% to launch
Market size
Bad£21K£21K/yr · 93K searches